Tuesday, April 22, 2014

This lesbian conversation made possible by a good planner


Boy, do I love these ads for HBO Go. I love that they completely went for it. I love the dialogue. Mostly I love the insight: watch HBO on your mobile so you don't have to watch it with your parents. That's good stuff.  And some planner at the agency probably came up with that insight.

I always tell my ad classes, when you've got a great brief, your job as a creative is half done. And this was undoubtedly a great brief.

Click here for a link with all the spots.  

24 comments:

Patrick Scullin said...

Like you, I love these also films. But I wonder, did the insight come from a planner? I haven't worked with a planner in a long time, and in my experience there's good ones and bad ones–– just like every discipline.

This series is based on an insight that I believe any empathetic, sensitive and intuitive person could have mined. I'm not diminishing anyone's role or responsibility, just saying that all great work is based on human truth and an innate understanding of motivation, and that can come from anyone, in any discipline (good creatives do this all the time).

Of course, great writing, casting, direction, art direction are required to bring it to life.

I will now dismount the soapbox before I get hit by rocks thrown by planners...

Patrick Scullin said...

Excuse my typo boner in first sentence. Jeesh.

Should read: "Like you, I also love these films."

Typing is hard when one's head is up one's arse...

G.D. said...

Since I think BBDO New York did them, I'm just assuming a planner was involved and had the insight. But you're correct, who knows. And you're also correct that it could've come from anyone. The point I was trying to make is the job is easier when you have a good insight to start with. So often we have 'delicious and nutritious' to start with.

And as for your boner, I will excuse it anytime, Pat.

Patrick Scullin said...

Thanks for excusing my boner. Many do not.

You are right that it's easier when there's an insight, and I guess when you don't have a planner you do it the old fashioned way and try and divine it yourself or work with others to unearth it. But it's all for naught if the client doesn't buy into it.

As for starting with "delicious and nutritious", might I suggest something in the bite and smile aisle?

BTW, I hope those kids you teach realize how lucky they are to be guided by a Jedi master. If they don't, slay the ungrateful bastards with your lightsaber.

G.D. said...

Of course my students don't appreciate my lessons, the ungrateful bastards. Just as I didn't appreciate your Jedi teachings at Burnett. It's the circle of life.

Anonymous said...

This type of scene was going on in the White House, with Barack "yes we can" Obama and Reggie Love, while Christopher Stevens and three others were under attack in Libya, praying for help from their President. Obama was asked by the Secret Service if he wanted to go the Situation Room and hear the military options to help. Obama said, "no, I want another back rub from Reggie. Then I will turn over." All four Americans were killed. Obama then sprung into action to get his lackeys to concoct some lies. Put some innocent in jail to cover his story. That is the story of our current President, brought to us all by the "cool people" who define all that is hip and hipster. They all are completely empty souls with no virtue, just their "cool" pretense.

Anonymous said...

Barack Obama issued orders for the military to "stand down" and not do anything to help the Americans in Libya. Obama put all those people in harms way to begin with and then denied them security. And they were left there unprotected on the anniversary of 9-11, a conscious gift of Obama to Islam, American lives sacrificed to Allah. Obama killed each and every one of them. He is pure evil. Then he had an innocent video producer arrested because Obama is a pathetic coward and can't stand the light of truth. The innocent video producer is still in jail.

Obama is evil. That is obvious. What does that make the "cool" Madison Avenue types that put him there and still cheer on his "evil"? The answer is obvious.

Rahm E said...

I am implementing the Obama-Doyle plan in Chicago. Working well. Business is leaving (bad capitalists go away!!), murders up (makes me think of Libya), incomes are down (people will need their EBT cards, GD can even qualify), and I just tell people what to do even though I have never done a productive thing in my life. Way cool. Off to vacation on the islands.

guyjowan said...

Powerful herbs on this herbal pill enhance Alpha Force Testo testosterone clearly to boom libido in men. improved testosterone is answerable for rejuvenating reproductive organs through repairing damaged tissues and advertising production of new tissues. It additionally affords vital vitamins to enhance average health, electricity, stamina, and sex electricity. It facilitates to recover from the terrible outcomes of hand exercise. For more ==== >>>>>> http://t-rexmuscleadvice.com/alpha-force-testo/

claudiabaldwin said...

However those humans and corporations have one commonplace goal. the fitness care carriers are committed to worrying for individuals who are sick and assisting humans prevent ailments. the simple fitness care Max Testo XL carriers are the nurses, doctors and dentists who care for humans of their places of work. these vendors check human beings on a ordinary foundation to make sure that they do now not have any critical fitness troubles. http://guidemesupplements.com/max-testo-xl/

Anonymous said...

Everyone falls on your private home or injures themselves in besides. if you will be storing products, you may need to have them insured in case there may be a flood or they get damaged Max Testo XL in any way.finally you can want to take into account business safety insurance that will help you in the event of any copyright infringement claims or other common lawsuits. http://rockhardfacts.com/max-testo-xl/

Dunca Wal said...

However in case you are stricken by a specifically excessive bout of acne and zits associated scarring, it is good to choose Power Testo Blast a dermatological health practitioner authorised cream. abundance is a natural regulation of the universe. the proof of this regulation is conclusive; we see it on every hand. http://rockhardfacts.com/power-testo-blast-scam/

Dway Abbe said...

Whilst this kind of agreement can be inside the thousands and thousands of bucks the cash will sincerely go to the government and the Power Testo Blast advertiser will probably actually promise never to make such classified ads once more. in reality the advertiser may additionally locate some new product to put it up for sale or are seeking to put it up for sale. http://boostupmuscles.com/power-testo-blast/

Unknown said...

An online foreign money, that become utilized by many on-line corporations as it supplied an alternative to bogus credit score cards Hyper Nitro Core and suspicious transactions from faulty financial institution bills, has been very popular with on line traders and even a stable within positive on-line investments specifically or high yield funding packages.despite the fact that every massive faces a downfall. http://musclegainfast.com/hyper-nitro-core/

Jack Beard Growth said...

Remember the fact that no workout variable whether it's weight education or aerobic interest, can alternative for a effectively designed Explosive Muscle fat discount food regimen, so recognition on fat discount eating strategies for the maximum size able enhancements in muscle definition.the name of the sport in terms of health is benefit. anyone wants to get higher. http://musclegainfast.com/explosive-muscle/

Unknown said...

Companionship and need masses of attention from its proprietors and own family. goldens love to be loved, like to examine, are X Alpha Muscle eager to please, and want to be part of the own family.all canine breeds require a certain amount of grooming and care vital to hold puppies and dogs searching at their nice. due to the fact the golden retriever sheds a truthful amount. http://purenitrateadvice.com/x-alpha-muscle/

Claritox Pro said...

Without having to fear approximately their fitness or price range. low-priced breast enhancement products are the opportunity, secure, Nitro MXS lower priced and powerful solution a lot of those women has recently grew to become to.breast growth aids all claim to growth the girl bust length and enhance large, fuller breasts clearly with the assistance of herbal blends, minerals, antioxidants and vitamins. http://purenitrateadvice.com/nitro-mxs/

Anonymous said...

Keep in mind you need to lose the body fats and increase lean muscle all over your body.eliminate all soda beverages out of your every day X-Ripped weight-reduction plan, including weight loss plan sodas.due to the fact maximum soda liquids are made from an excessive amount of sugar which will become specially fat saved on your frame. look for a drink alternative that is wholesome. http://t-rexmuscleadvice.com/x-ripped/

William T Thompson said...

No matter taking precautions, in case you broaden prostate cancer then you must straight away talk along with your doctor and begin Paravex Male Enhancement the procedure of treating prostate most cancers.all people's pace measurement will range because of a ramification of motives from golfer to golfer. your swing pace is simply.the sort of membership used, and the form of shot being made. http://t-rexmuscleadvice.com/paravex-male-enhancement/

Unknown said...

A managed organization of rats stricken by fatty liver sickness had been fed a limited, low fats food regimen. a pick few had been Muscle XTX additionally injected with restorative. the outcomes indicated a lower in awareness of liver fats in organization that were given the injection, which slowed the spreading of the ailment.exact restorative is one of the few plant chemical substances. http://purenitrateadvice.com/muscle-xtx/

Health Line Palace said...

You may select any of them as per your flavor as all of them appearance top. however continually prefer to cross for high fine lenses as low DermEssence first-class can go to pot your eye sight or even do not prevent eyes from harmful radiations of sunlight. so be careful while buying the sunglasses so that you emerge as buying suitable and satisfactory product or your eyes. http://www.healthsupreviews.com/dermessence/

Keto Rapid Cut said...

All people feels tense at times, but it becomes a hassle while the little, trivial things cause someone to be anxious. teens too want to My Megasize study stress control techniques as a way to cope with what ever existence throws at them.the most common a few of the pressure management strategies is meditation. you'll be asked to go to a quiet room wherein. http://t-rexmuscleadvice.com/my-megasize/

Sapphire Builders & Associates said...

Hair matching the precise texture and color of your hair can be effortlessly determined in the marketplace to suit your hair type Testo Max and style. just make sure which you are getting this procedure carried out from a famend hair stylist who's an expert in this area to get an entirely new look. phenidimetrazine is the regular name of bontril. http://purenitrateadvice.com/testo-max/

Mose Cren said...

Even supposing it simply play the game itself, like basketball, tennis, soccer, even racquetball. have amusing with it.last however no IRON BULL EDGE longer least, flexibility and stretching. i realize it sounds weird, however in case you are build muscle you've got the danger of becoming stiff. this is why it is so vital to find a few kind of stretch recurring, it'll assist. http://www.strongtesterone.com/iron-bull-edge/