100 words or less on the world of marketing, and the world in general. 100 words because frankly, I don't have much more than that to say.
Tuesday, April 22, 2014
This lesbian conversation made possible by a good planner
Boy, do I love these ads for HBO Go. I love that they completely went for it. I love the dialogue. Mostly I love the insight: watch HBO on your mobile so you don't have to watch it with your parents. That's good stuff. And some planner at the agency probably came up with that insight.
I always tell my ad classes, when you've got a great brief, your job as a creative is half done. And this was undoubtedly a great brief.