Saturday, February 1, 2014
Whatever you do, don't go to the bathroom in the second quarter. Or the fourth quarter. Not sure yet.
This is our new Super Bowl ad that's running tomorrow.
I've had ads on the Super Bowl a few times, and I have to say, I really don't like it. There's too much scrutiny. Like you right now, scrutinizing this with your ornery judgmental eyes.
Actually what I think is really cool is all the Twitter and Facebook content we're pushing out around the game, before and during. Here's one of those (take that, Richard Sherman).
In fact I'll be social-monitoring the game with my client in Pittsburgh, looking for any social-media opportunities to capitalize on (a blackout, a flying saucer landing on the 50-yard-line, etc).
Look for this in the second or fourth quarter. Fox keeps changing their minds as to when it'll run. Laugh, put some Heinz ketchup on your tots, repeat.
at 9:00 AM