Tuesday, April 22, 2014

This lesbian conversation made possible by a good planner


Boy, do I love these ads for HBO Go. I love that they completely went for it. I love the dialogue. Mostly I love the insight: watch HBO on your mobile so you don't have to watch it with your parents. That's good stuff.  And some planner at the agency probably came up with that insight.

I always tell my ad classes, when you've got a great brief, your job as a creative is half done. And this was undoubtedly a great brief.

Click here for a link with all the spots.  

24 comments:

Patrick Scullin said...

Like you, I love these also films. But I wonder, did the insight come from a planner? I haven't worked with a planner in a long time, and in my experience there's good ones and bad ones–– just like every discipline.

This series is based on an insight that I believe any empathetic, sensitive and intuitive person could have mined. I'm not diminishing anyone's role or responsibility, just saying that all great work is based on human truth and an innate understanding of motivation, and that can come from anyone, in any discipline (good creatives do this all the time).

Of course, great writing, casting, direction, art direction are required to bring it to life.

I will now dismount the soapbox before I get hit by rocks thrown by planners...

Patrick Scullin said...

Excuse my typo boner in first sentence. Jeesh.

Should read: "Like you, I also love these films."

Typing is hard when one's head is up one's arse...

G.D. said...

Since I think BBDO New York did them, I'm just assuming a planner was involved and had the insight. But you're correct, who knows. And you're also correct that it could've come from anyone. The point I was trying to make is the job is easier when you have a good insight to start with. So often we have 'delicious and nutritious' to start with.

And as for your boner, I will excuse it anytime, Pat.

Patrick Scullin said...

Thanks for excusing my boner. Many do not.

You are right that it's easier when there's an insight, and I guess when you don't have a planner you do it the old fashioned way and try and divine it yourself or work with others to unearth it. But it's all for naught if the client doesn't buy into it.

As for starting with "delicious and nutritious", might I suggest something in the bite and smile aisle?

BTW, I hope those kids you teach realize how lucky they are to be guided by a Jedi master. If they don't, slay the ungrateful bastards with your lightsaber.

G.D. said...

Of course my students don't appreciate my lessons, the ungrateful bastards. Just as I didn't appreciate your Jedi teachings at Burnett. It's the circle of life.

Anonymous said...

This type of scene was going on in the White House, with Barack "yes we can" Obama and Reggie Love, while Christopher Stevens and three others were under attack in Libya, praying for help from their President. Obama was asked by the Secret Service if he wanted to go the Situation Room and hear the military options to help. Obama said, "no, I want another back rub from Reggie. Then I will turn over." All four Americans were killed. Obama then sprung into action to get his lackeys to concoct some lies. Put some innocent in jail to cover his story. That is the story of our current President, brought to us all by the "cool people" who define all that is hip and hipster. They all are completely empty souls with no virtue, just their "cool" pretense.

Anonymous said...

Barack Obama issued orders for the military to "stand down" and not do anything to help the Americans in Libya. Obama put all those people in harms way to begin with and then denied them security. And they were left there unprotected on the anniversary of 9-11, a conscious gift of Obama to Islam, American lives sacrificed to Allah. Obama killed each and every one of them. He is pure evil. Then he had an innocent video producer arrested because Obama is a pathetic coward and can't stand the light of truth. The innocent video producer is still in jail.

Obama is evil. That is obvious. What does that make the "cool" Madison Avenue types that put him there and still cheer on his "evil"? The answer is obvious.

Rahm E said...

I am implementing the Obama-Doyle plan in Chicago. Working well. Business is leaving (bad capitalists go away!!), murders up (makes me think of Libya), incomes are down (people will need their EBT cards, GD can even qualify), and I just tell people what to do even though I have never done a productive thing in my life. Way cool. Off to vacation on the islands.

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