Friday, August 9, 2013
An open letter to Maurice Levy
FR: 100 Words
RE: The merger
Sorry, I've been away shooting donkeys and preparing to shoot sports cars (yes, I have a weird job). And I know you've been wondering, "100 Words, what the hell do you think about the Publicis/Omnicom marriage?"
Glad you asked, Maurice. Here's what I think it's not about: ideas. Because not one person has said so. Not you, not the press. Nobody.
That's because it's not. It's about media-buying and big-data scale. You said so yourself.
Which is odd, because the one currency agencies have left in this world, the one thing you will have left, is brilliant strategy and brilliant ideas. Storytelling is and shall be king.
And there is no algorithm for that.
PS: love the hair.
at 3:18 PM