I just read a book my friend, the awesome Sherry Scharschmidt, recommended. It’s called ‘Steal Like An Artist: 10 Things Nobody Told You About Being Creative.’
One thing the book said to do is share your secrets. So here are mine for coming up with ideas. I hope they help.
Concept in the morning, when your mind is still uncluttered.
Go for a train ride. Motion stimulates ideas.
Open the Yellow Pages, if you can find one. Point your finger to a random page.
When I was a junior copywriter starting at Leo Burnett, a writer I really respected left the agency. I found a little Post-It note on his wall that said ‘Expect the Unexpected.’ I think that’s a good reminder when thinking of ideas.
Finish the brief with "so ----- ----- ----- ." For example, let’s say the brief is "Cracklin’ Oat Bran is incredibly ugly-looking, yet somehow tastes great." So you come up with a TV spot that basically finishes that thought with "so a lobster can empathize with Cracklin’ Oat Bran’s plight." And you write a script about a lobster talking about how misunderstood he is. A writer that worked for me had this idea, and it was great. (The client hated it. Great strategy too.)
Throw away the brief and think what you would want to watch, or read, or click on.
And finally: drink enough to be hung over the next day. That day, you’ll have a lot of ideas. I rarely do this and don’t recommend it, but it never fails. I think it has something to do with a lack of self-editing. This is not good for your health. But it’s good for your ideas.