Tuesday, January 29, 2008
Super Sunday, And The Other 364
Here's the great irony of The Super Bowl. And the part I've never understood.
It's the day when every advertiser decides their work has to be Great.
They do this, because they know lots of people will be watching.
So if the instinct is to try to do great, entertaining work when lots of people are watching, wouldn't you naturally expect that to carry over to the other 364? Even a little bit?
You might expect advertisers to adopt the British model of advertising as entertainment, and apply it to the other 364.
It's a disconnect. I've never been able to wrap my head around it.
at 10:21 PM