Followers of this blog (they are legion, and their feet are tired) will remember I said momentously in my initial post, The Future of Advertising, that TV is not dead, it’s just learning new tricks.
But after the Super Bowl, I’m starting to believe that TV may well be dead.
Nothing proved the bankruptcy of big-spend, traditional advertising thinking, versus the onrushing dominance of digital, than the ads on the Super Bowl.
Except for the Hyundai spots. And the Will Ferrell spot. Those were good.