Monday, November 12, 2007

On Focus Groups

Sometimes you need 100 words.

Sometimes you need 13.

Bob Lutz, legendary car guy and head of GM design, has 13 words for focus groups.

‘Testing,’ he said, ‘is like driving a car by looking in the rear view mirror.’


Anonymous said...

as i am actually sitting in a focus group right now, i can attest to the veracity of that statement.

Anonymous said...

As usual, your thoughts on this topic are compelling.