Friday, May 25, 2012
There was a time when Basement would have cleaned up at the Effie Awards. But the Effies (short for 'effectiveness') have in recent years upped their game creatively. It's not enough for the work to be good at selling product. To win, the work has to actually be good. So the fact we just won one for our Porsche 911 "Everyday Magic" campaign is a nice thing.
The picture is a little ambiguous, so let me just say: the Effie is silver-colored. It finished second to the Chrysler "Imported From Detroit" Eminem thing. Can't get too upset about that.
And by the way, if anyone tries to steal the Basement concept, my lawyers will be on you faster than you can spit.
at 12:40 PM