Every year, I tend to watch the Super Bowl with a group of people from outside the ad business.
And every year, I'm embarrassed to be in it.
This is the one day of the year when people actually stop talking to watch the commercials. They lean forward. They're excited.
And how do we, the ad industry, reward them for their excitement every year? With kicks in the crotch, punches to the face, and people smacked in the forehead with said product. Sight gags. Misogyny. An utter dearth of intelligence and anything resembling wit.
There were two, count them, two, great ads in the Super Bowl: the VW ad above, and Chrysler's brilliant ode to Detroit below.
Most of the rest were, as a CD of mine used to say, an extremely long walk for an extremely short reward.