Monday, June 21, 2010
Does Cannes Matter?
The head of recruiting at Leo Burnett, my old agency, has started a blog about his impending trip to Cannes. He’s affixing a camera to his glasses to record the parties and various goings-on.
So I’m thinking: the advertising business is changing in fundamental ways every day. The point of an agency and the definition of advertising itself being called into question. The ground is shifting beneath our feet. Does anybody else think figuring out this new reality matters more than awarding ourselves for it? Or wearing video glasses to Cannes to capture it all?
Don’t get me wrong: Great work matters more than ever. Figuring out how to reach people when mass-media advertising grows more passe by the day matters more than ever. I just wonder if Cannes matters.
at 9:42 AM