Wednesday, May 5, 2010
Former White House Social Secretary Desiree Rogers got into a lot of trouble recently for using the term ‘Brand Obama.’ But compared to Sarah Palin, Barack Obama is store-brand string cheese. Sarah Palin? Now THAT’S a brand.
I realized this a couple of week ago when I posted what it’d be like if Sarah Palin was my client, and my hits went through the roof. They increased tenfold. Now admittedly that means 20 a day instead of 2. But still.
People feel strongly about Sarah Palin. There is no middle ground. She’s not trying to be all things to all people. She has a clear world view.
And when you think about it, this should describe your brand. If it doesn’t, you’re doing something wrong.
Just make sure your brand doesn’t favor shooting wolves from airplanes.
at 11:21 PM