I'm going to openly plagiarize something I read today because it's so awesome. It's from Ad Contrarian, a blog you should read.
He says, "I'm thinking of making a monthly trip to the DMV a condition of employment for everyone on my staff.
"I want them to see what the people they're making ads for really look like. I want them to see the people they never see at the restaurants they go to; never see at the bars they frequent; never see at the focus groups they attend; and never hear from on Twitter.
"In other words, I want them to see the 'consumer' they're all so very certain they know everything about."