Thus ends the mini-series of 100 Words postings suggested by my friend Pat Scullin of the great Ames Scullin O’Haire agency in Atlanta, Georgia. Pat’s final and perhaps most provocative topic: Celery…the loud ‘n proud veggie!
Hmmm…not sure what to do with that.
I’ll just say this: if you students out there are putting together a portfolio, or even if you’re a vet bolstering your portfolio with spec ads (never a bad idea), try doing a campaign on celery.
I’m always a lot more impressed with book ads about difficult products (insurance, toilet paper, prostate pills) than I am by ads about easy products (Amnesty International, beer, 4-hour erection pills
.) Good ads for hard products = Gary Doyle’s respect.
So kids (and old guys who are kids at heart), make a killer campaign about celery.
4 comments:
Thanks, Gary, for writing on all my random subjects (and doing terrific words on all).
Your advice to people about coming up with campaigns for tough products is excellent. Show me a great celery campaign and I'll show you the next ad star... or a person who makes a lot of noise when he/she is eating lunch. Celery is loud, celery eaters are proud.
Pat,
I expect a flood of student books with campaigns about celery. Get ready.
Gary
Celery: We're Lovin' It! ... or: Stalks, Folks and Fun!
Celery... the other green vegetable
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