Saturday, January 30, 2010
Kittens and their inherent danger to humanity
A guy I work with has a great quote about cats: they always want a dollar. They’re always like, ‘Gimme a dollar, gimme a dollar, gimme a dollar.’ That’s all you get from cats. And do cats ever give you a dollar back? No.
Cats are the keys to the digital kingdom, too. All you have to do is film kittens doing anything, scratching a post to ‘Bohemian Rhapsody’, put it on youtube, and you’ll get 400,000 hits, guaranteed.
I’m working on a project right now that calls for in-banner videos. The product has nothing to do with cats. In fact, it’s antithetical to cats. But my idea was to put 17 cats inside that product, interacting with that product, maybe even licking it like they do their fur. And you know what? That ad would get eyeballs. It would get clicks. But it would have been a terrible ad. My client’s brand would be damaged. And I might very well get fired.
Proving again my friend Pat Scullin’s adage: kittens are an inherent danger to humanity.
at 9:55 AM