Saturday, September 19, 2009

Obama’s Health Care Campaign Is Failing For The Same Reasons Every Campaign Fails.

Faulty strategy.
Unclear concept.
Lackluster execution.
And last but not least:
An extremely difficult client. The worst, actually. (Congress, and the American people).

2 comments:

Byrne said...

That doesn't make sense. Obama (and his advisors, and his friends) are the client; Congress is the customer who buys what the campaign is selling.

The American people just write the checks, so they don't really matter here.

Gary Doyle said...

What I meant was, he's trying to sell a plan to the American people. He's the seller of the product (agency) and we're the client (the buyers). And God help the person who has to sell to that client!