Tuesday, April 21, 2009

GM Does It Again

Remember when I wrote months ago about how Congress wouldn't save GM, and their big, boastful advertising voice was one reason why?

Well, they've done it again. They're copying Hyundai's Reassurance program, where they make your payments for three months if you lose your job.

Nothing wrong with that. You'd expect them to copy a program this successful.

But here's the thing: GM, in its typical chest-beating, swaggering way, says they're 'reinventing the ownership experience!' Whatever that means.

Hyundai, in all humility, says, "We're all in this together. And we think it's going to be easier to get through it with a good set of wheels."

Style matters, folks.