Sorry peeps, I know this is the Oscar darling of the season. And I know we'll be seeing Danny Boyle's lovely film stylings ripped off in many ad campaigns to come this year.
But really, how much brutality, cruelty and squalor can you fit into one movie? I get that every day in advertising.
The custom my wife and I have every year is to go out and see the five Best Pictures nominees. For the first two (Benjamin Button and Slumdog) we're off to an inauspicious start. I"ll keep you posted.