Wednesday, January 7, 2009

Leo Burnett and the Army

I worked on the Army account at Burnett for a year, late in its tenure. That they sued Burnett didn’t surprise me; I walked into the worst agency/client relationship I’d ever seen. It was poisonous, shockingly so. But I loved working on it. How many times in your career do you get to write about a product that actually means something? Uniformed generals reviewed your work. They shouted ‘hooah!’ on the rare occasions when they agreed with the agency. There was something at stake. It was a memorable and inspiring experience.

As for the lawsuit, it’s another shovel of dirt on the coffin of a once-great agency. And inside, poor Leo spins.

Here's an ad I did for the Army.