People often ask me, ‘Hey Gary, what’s the future of advertising?’
Actually, ‘often’ may be a stretch. Truthfully, they ask sometimes.
Yet, here is the answer.
The future of advertising is your Ikea ‘Olaf’ sofa. Or anywhere you sit your bum in front of a television.
Television? Transmitter of the 30-second commercial that is losing relevance faster than Kid Rock? Yes.
But also the master of branded content, advertising-embedded video games, the internets, and who knows what else to come.
Television and your ‘Olaf’ sofa, the undefeated champion content-absorption device for a motion-challenged America.
They are the future of advertising.