Friday, November 2, 2007

The Future Of Advertising

People often ask me, ‘Hey Gary, what’s the future of advertising?’

Actually, ‘often’ may be a stretch. Truthfully, they ask sometimes.

Oh alright…never.

Yet, here is the answer.

The future of advertising is your Ikea ‘Olaf’ sofa. Or anywhere you sit your bum in front of a television.

Television? Transmitter of the 30-second commercial that is losing relevance faster than Kid Rock? Yes.

But also the master of branded content, advertising-embedded video games, the internets, and who knows what else to come.

Television.

Television and your ‘Olaf’ sofa, the undefeated champion content-absorption device for a motion-challenged America.

They are the future of advertising.

2 comments:

Anonymous said...

When you're right, you're right!

Lacy said...

Great work.