Tuesday, April 2, 2013

Arrogance


I was right about Apple.

When Steve Jobs died, I told anybody who would listen that if they held Apple stock, sell it.   If you read the book ‘Steve Jobs’, you’d know he was Apple.  From big-picture strategy to the shape of the on-off button on the iPhone.  You can’t replace that. 

The latest Apple debacle is Tim Cook’s apology to China. “We are aware that a lack of communications led to the perception that Apple is arrogant.  We express our sincere apologies for any concerns this gave consumers.” 

What?  WHAT? 

That sound you just heard was  Steve Jobs spinning six feet under. 

Apple was arrogant, should be arrogant.  People loved them for their arrogance.  It made them great. 

Which leads us to the secondary point: great brands are unafraid to show their flaws.  Apple was.  Now it’s trying to be all cuddly. It’s trying to be Hallmark. 

Sell Apple.  Now.  

10 comments:

Fred Eisenlohr said...

Yeah right .....that's the ticket ....sell your Apple ....yeah sell it all

Fred Eisenlohr said...

Yeah right .....that's the ticket ....sell your Apple ....yeah sell it all

Patrick Scullin said...

I have a small stash of Apple. I'm up-- way up. I'm sticking. The brand is still powerful. Cook did what the rest of the world does-- pay homage to the commies so that the company can sell billions of products to them (them who make them).

No, Cook ain't Jobs, but the company still is a marvel.

Mark my words, though, an ad agency review is on the horizon. The ads have sucked since Jobs stopped breathing.

James said...

Please - sell Apple. I will buy what you have. And you are of course, as you were with the iPad being no big thing. Hell, of course the stock is down. They only made $13 billion in profits last quarter. Anyone can do that. Better to invest in Chrysler. And Detroit. And the GM Volt, the Motor Trend Car of the Year. Right? While we're at it, lets just give our money to our Leader, because you did not earn your money anyway. And abut that second house. Do you really think you deserve a vacation home while Americans are struggling, we have a government sequester, and Obama is now limited to only one tropical vacation per week?

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Anonymous said...

Gary - by now you should have posted one of the brilliant comments placing the blame on the Boston bombing on Sarah Palin and right wing Tea Party people. You are slipping. Are you now leaving it to Chris Matthews to make all the most moronic statements about the American political scene?

Kent said...

So Obama and Hillary's main concern upon hearing that Americans were under attack in Benghazi was how to blame this on an American. It take time to make up lies about stuff like this so the Americans had to die so Obama could go off and get his lies together, and also get a blow job from Reggie Love. Now, the lies are all exposed but its OK because the Democrat base actually loves their guy or girl to be good at lying. And they don't give a shit about dead Americans. Even when the dead American is the gay ambassador appointed by Obama. So much for a gay wedding for Chris Stevens. He is dead now, thanks to Obama ordering the Marines to "stand down".