Monday, September 12, 2011

The Hybrid Creative

This is not a blindingly original insight but I thought it was unusually well-worded, and in of all places, mudslinging, bitter-creative-populated Agency Spy. From a poster:

"Anyone who really knows what's going on realizes the business is moving - sometimes running, sometimes crawling - towards a hybrid model, where truly gifted creatives will know how to tell and sell their visions in whatever box the consumer is paying attention to that week."

That's all. I just thought it was true.

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