This is not a blindingly original insight but I thought it was unusually well-worded, and in of all places, mudslinging, bitter-creative-populated Agency Spy. From a poster:
"Anyone who really knows what's going on realizes the business is moving - sometimes running, sometimes crawling - towards a hybrid model, where truly gifted creatives will know how to tell and sell their visions in whatever box the consumer is paying attention to that week."
That's all. I just thought it was true.