When you root passionately for a team, you make a bargain: I give you my time and loyalty, you return it with competency.
Ideally, you get more than that in the bargain. But you at least deserve competency. That’s the baseline.
When you’ve got a quarterback who’s practically a rookie in the game, and it’s fourth and four, and the season is over if you don’t make the first down, and you have one time out left, call the time out. Give yourself time to draw up a play, and give your rookie quarterback time to gather himself.
That’s Football 101. That’s competency. That’s all I ask.
Back to marketing.