My favorite clients are the ones that know their brand, and are secure in their brand. It just makes life easier all around.
Having sat through two weeks of a lot of Olympic programming, I can say this: NBC sure knows their brand. Stories, national anthems, tears, drama, controversy. They do it every damn time. And it works every damn time.
The other thing about the Olympics is, you have to respect the interest NBC generates for things you're generally not interested in. That is the job we are faced with every day.
If NBC can make the nordic combined fascinating, I can make tax-efficient bonds fascinating. Therein lies inspiration.