Detroit has been brought down by its advertising as much as its cars, its unions, and its decision-making. I am utterly convinced of this.
Why? Because the voice of the American car maker has always of the been chest-beating, swaggering, king-of-the-world ilk. Chevy, Cadillac, Pontiac, GMC trucks, Dodge. Macho bluster.
You don’t really want to help a person like that out when they come begging. And I don’t think Congress will.
Contrast this with, say, the voice of Honda. Grounded, simple.
I’ve often felt American car makers should speak humanity and even humility. Now’s not a bad time to start.