Sarah Palin Is The Best!

The best governor? No. The best beauty pageant contestant? No. The best wolf shooter from an airplane? Maybe.

What Sarah Palin IS, is the best brand in politics. Better even than Barack Obama.

This makes her dangerous.

Waaaaaaaaay back in January, I predicted McCain and Obama would win their nominations, because both had the most clearly defined brands. You can look it up.

Sarah Palin is the western American ideal. She’s a true American archetype. She’s the Marlboro woman. Her inept interview responses aside, she ain’t done yet.

Coke can screw up and bring out new Coke, but to consumers, it’s still Coke.

Brands are a powerful thing.