Monday, May 19, 2008

Obama, The Brand


I met Barack Obama the other night. Shook hands with him is about all, really.

Am I relating this to shine some celebrity politician glory upon myself?

Possibly.

But it's also to reflect upon a notion I've been thinking about since Creativity Magazine came out with their awards issue. In which they gave plaudits to the iPhone, the Halo 3 campaign, etc.

I think they're completely missing the biggest branding story of the last year.

And that's Barack Obama.

A brand that' s been built basically from scratch to be, in the space of 12 months, a defined, unique, differentiated, category-leading brand.

Like him or not, it's an amazing campaign.