Friday, April 11, 2008
I was in Ottawa on a production this week and had Schwarma, which is hummus, garlic mayonnaise, chicken, rice, potatoes, salad, pickled vegetables, all thrown together on one plate.
Schwarma is not any one thing. It's a lot of things. It tries to be all things to all people.
Which got me to thinking.
A lot of brands are like Schwarma. They don't commit to any one thing. They commit to several things in the hope that one thing sticks.
I think a lot of brands (and agencies for that matter) would be better off being just the hummus. Or even the pickled vegetables.
Think Schwarma, corporate America.
at 6:02 PM