I was in Ottawa on a production this week and had Schwarma, which is hummus, garlic mayonnaise, chicken, rice, potatoes, salad, pickled vegetables, all thrown together on one plate.
Schwarma is not any one thing. It's a lot of things. It tries to be all things to all people.
Which got me to thinking.
A lot of brands are like Schwarma. They don't commit to any one thing. They commit to several things in the hope that one thing sticks.
I think a lot of brands (and agencies for that matter) would be better off being just the hummus. Or even the pickled vegetables.
Think Schwarma, corporate America.
4 comments:
Yes. Sometimes I feel like I'm standing on the other side of the cafeteria line wearing a hair net, and serving up large platters of pickled jicama, curried sauces and other delectable middle eastern delights.
I feel like that sometimes too. Other times I feel like I'm late to a shoot, coming back from grabbing a breakfast sandwich from the Tim Horton's drive-through, stuck behind a giant backhoe.
Personally, I don't care for hummus unless it's in the schwarma. Hummus worries about losing me. The truth is, there's nothing hummus can do to win me over in the first place. I never think about hummus. Never will. I think about schwarma. Deal with it, hummus. And worry about the people who actually care.
走光,色遊戲,情色自拍,kk俱樂部,好玩遊戲,免費遊戲,貼圖區,好玩遊戲區,中部人聊天室,情色視訊聊天室,聊天室ut,成人遊戲,免費成人影片,成人光碟,情色遊戲,情色a片,情色網,性愛自拍,美女寫真,亂倫,戀愛ING,免費視訊聊天,視訊聊天,成人短片,美女交友,美女遊戲,18禁,三級片,自拍,後宮電影院,85cc,免費影片,線上遊戲,色情遊戲,日本a片,美女,成人圖片區,avdvd,色情遊戲,情色貼圖,女優,偷拍,情色視訊,愛情小說,85cc成人片,成人貼圖站,成人論壇,080聊天室,080苗栗人聊天室,免費a片,視訊美女,視訊做愛,免費視訊,伊莉討論區,sogo論壇,台灣論壇,plus論壇,維克斯論壇,聊天室
Post a Comment