100 words or less on the world of marketing, and the world in general. 100 words because frankly, I don't have much more than that to say.
Friday, April 11, 2008
I was in Ottawa on a production this week and had Schwarma, which is hummus, garlic mayonnaise, chicken, rice, potatoes, salad, pickled vegetables, all thrown together on one plate.
Schwarma is not any one thing. It's a lot of things. It tries to be all things to all people.
Which got me to thinking.
A lot of brands are like Schwarma. They don't commit to any one thing. They commit to several things in the hope that one thing sticks.
I think a lot of brands (and agencies for that matter) would be better off being just the hummus. Or even the pickled vegetables.
Think Schwarma, corporate America.
at 6:02 PM
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Yes. Sometimes I feel like I'm standing on the other side of the cafeteria line wearing a hair net, and serving up large platters of pickled jicama, curried sauces and other delectable middle eastern delights.
I feel like that sometimes too. Other times I feel like I'm late to a shoot, coming back from grabbing a breakfast sandwich from the Tim Horton's drive-through, stuck behind a giant backhoe.
Personally, I don't care for hummus unless it's in the schwarma. Hummus worries about losing me. The truth is, there's nothing hummus can do to win me over in the first place. I never think about hummus. Never will. I think about schwarma. Deal with it, hummus. And worry about the people who actually care.
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