Thursday, January 3, 2008
Things That Won't Happen In 2008
You don’t need more 2008 predictions. You need a good-tasting fat-free bran muffin. Failing that, here are my fearless and guaranteed 90% accurate predictions of What Won’t Happen In 2008.
The cel phone won’t take over as an ad medium (nobody wants the intrusion).
Consumer-generated content won’t be a fad (some big company will systemize it.)
Big Dumb Agencies won’t get it.
Hillary won’t make it.
My agency won’t offer beer in the vending machines.
Advertising for a General Motors product won’t adopt a tone of modesty, humanity or humility.
Menard’s won’t – I repeat, won’t -- win at the Media Arts Festival.
at 9:09 PM