Thursday, January 3, 2008

Things That Won't Happen In 2008


You don’t need more 2008 predictions. You need a good-tasting fat-free bran muffin. Failing that, here are my fearless and guaranteed 90% accurate predictions of What Won’t Happen In 2008.

The cel phone won’t take over as an ad medium (nobody wants the intrusion).

Consumer-generated content won’t be a fad (some big company will systemize it.)

Big Dumb Agencies won’t get it.

Hillary won’t make it.

My agency won’t offer beer in the vending machines.

Advertising for a General Motors product won’t adopt a tone of modesty, humanity or humility.

Menard’s won’t – I repeat, won’t -- win at the Media Arts Festival.

2 comments:

David Everitt-Carlson said...

I want to comment – why nobody leaves any comments here? Heck, 100 words in the advertising business is damn near a novel! Give this guy some props!

Gary Doyle said...

If a tree falls in the forest and nobody hears it...

Alright David!