Crispin, Again

I'm tired of talking about them. You're tired of talking about them. But the point is, we talk about them. And isn't that what they teach you in Famous Ad Guy's school, to above all, make sure your ad is noticed?

I thought the Seinfeld/Gates ads were pretty weak. I said when they were running, 'I don't know what they're trying to do, but what they should REALLY be trying do is say, you know what, we're everywhere, we own 90% of the desktops in this world, and we're not going to apologize for that. We're going to let Apple be a cool little niche brand. But we're the 10-ton gorilla. And we're proud of it.'

And wouldn't you know it, in the next phase of the campaign, they've done it.

I'm done talking about Crispin.