tag:blogger.com,1999:blog-974342763253534062024-03-05T06:55:45.077-06:00100 Words100 words or less on the world of marketing, and the world in general. 100 words because frankly, I don't have much more than that to say.Unknownnoreply@blogger.comBlogger142125tag:blogger.com,1999:blog-97434276325353406.post-34150027283366582442014-06-05T08:38:00.000-05:002014-06-05T08:39:18.557-05:0010 reasons the Miami Heat are still loathsome, Mach 3<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7CGUWQ3Vud85kwgfvlhjAvlvCCbLxyur8kYfZ0KjjhIhpjORMrpaNwMZCOBiL4VD4YdlEZHPZaYCCSygSrBsfolLdibUk7tuBhBMea4-gqMy6_g-KGCRYxJi0tR3MN8ytZZamT0CuSVg/s1600/102771309.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7CGUWQ3Vud85kwgfvlhjAvlvCCbLxyur8kYfZ0KjjhIhpjORMrpaNwMZCOBiL4VD4YdlEZHPZaYCCSygSrBsfolLdibUk7tuBhBMea4-gqMy6_g-KGCRYxJi0tR3MN8ytZZamT0CuSVg/s1600/102771309.jpg" height="230" width="320" /></a></div>
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The Miami Heat keep appearing in the conference finals, so I
keep having to write my yearly “10 Reasons To Loathe Them” 100 Words entry. Luckily,
they give me no end of material. So on the eve of this year’s Finals, and building off
of <a href="http://100wordsorless.blogspot.com/2012/05/10-reasons-why-i-hate-miami-heat.html" target="_blank">Mach 1</a> <span style="text-align: center;">and </span><a href="http://100wordsorless.blogspot.com/2013/06/13-reasons-why-miami-heat-are-loathsome.html" style="text-align: center;" target="_blank">Mach 2</a><span style="text-align: center;">, here are “10 Reasons To Loathe The Miami
Heat, Mach 3":</span></div>
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<span style="text-indent: -0.25in;">1. Heat fans gave up and left the building when their team was down (ohmyGod!) five points late in game 6 of the Finals last year, then banged on the
doors (futilely) to be let in.</span><span style="text-indent: -0.25in;"> </span></div>
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<span style="text-indent: -0.25in;">2. <span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="text-indent: -0.25in;">Pat Riley looks ever more like the creepy old guy at the
bar buying 19-year-old women fuzzy navels.</span></div>
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<span style="text-indent: -0.25in;">3. Bosh still looks like Dino the Dinosaur.</span><span style="text-indent: -0.25in;"> </span></div>
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<span style="text-indent: -0.25in;">4. Norris Cole still has a head shaped like a Mason
jar.</span><span style="text-indent: -0.25in;"> </span></div>
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<span style="text-indent: -0.25in;">5. Shell-of-a-player, future-presidential-candidate,
whitest-black-man-in-America Shane Battier still makes the occasional annoying
three.</span><span style="text-indent: -0.25in;"> </span></div>
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<span style="text-indent: -0.25in;">6. Eric Spoelstra’s still dating a Heat cheerleader,
who’s 25 to his 43.</span></div>
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<span style="text-indent: -0.25in;">7. LeBron not only calls himself King James, he actually
wore that on a jersey for a game this year.</span></div>
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<span style="text-indent: -0.25in;">8. Just look at Bosh in that picture. And LeBron.</span></div>
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<span style="text-indent: -0.25in;">9. The worst fans in America get to root for the
best team.</span></div>
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<span style="text-indent: -0.25in;">10. And
of course, <a href="http://www.youtube.com/watch?v=e9BqUBYaHlM" target="_blank">this</a>. Forever <a href="http://www.youtube.com/watch?v=e9BqUBYaHlM" target="_blank">this</a>.</span><span style="text-indent: -0.25in;"> </span></div>
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Unknownnoreply@blogger.com24tag:blogger.com,1999:blog-97434276325353406.post-52224710463495043592014-04-22T10:26:00.000-05:002014-04-22T10:26:11.938-05:00This lesbian conversation made possible by a good planner<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/x6xGnuT3vvg" width="530"></iframe><br />
Boy, do I love these ads for HBO Go. I love that they completely went for it. I love the dialogue. Mostly I love the insight: watch HBO on your mobile so you don't have to watch it with your parents. That's good stuff. And some planner at the agency probably came up with that insight.<br />
<br />
I always tell my ad classes, when you've got a great brief, your job as a creative is half done. And this was undoubtedly a great brief.<br />
<br />
<a href="http://digg.com/2014/these-hbo-go-ads-are-brilliant" target="_blank">Click here for a link with all the spots. </a>Unknownnoreply@blogger.com24tag:blogger.com,1999:blog-97434276325353406.post-11619295175262283752014-02-01T09:00:00.001-06:002014-02-01T09:00:43.269-06:00Whatever you do, don't go to the bathroom in the second quarter. Or the fourth quarter. Not sure yet.<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/ehBWPaty9nI" width="530"></iframe><br />
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This is our new Super Bowl ad that's running tomorrow.<br />
<br />
I've had ads on the Super Bowl a few times, and I have to say, I really don't like it. There's too much scrutiny. Like you right now, scrutinizing this with your ornery judgmental eyes. <br />
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Actually what I think is really cool is all the Twitter and Facebook content we're pushing out around the game, before and during. Here's one of those (take that, Richard Sherman). <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy0pSgNQeC5nKIb1YWYg3xz1G_xoPspyWYcFGuKcxivq0q41bI-WP-oHPs3gI53noN4DuB7dp87HEjuYp1cC2uP13zFLVAgg4tadUbeMZiLCCYqt8ovqvC1DZZ_k95YXTLl3Ou8koQN7M/s1600/1779185_10152197674164292_199791849_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy0pSgNQeC5nKIb1YWYg3xz1G_xoPspyWYcFGuKcxivq0q41bI-WP-oHPs3gI53noN4DuB7dp87HEjuYp1cC2uP13zFLVAgg4tadUbeMZiLCCYqt8ovqvC1DZZ_k95YXTLl3Ou8koQN7M/s1600/1779185_10152197674164292_199791849_n.jpg" height="255" width="320" /></a></div>
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In fact I'll be social-monitoring the game with my client in Pittsburgh, looking for any social-media opportunities to capitalize on (a blackout, a flying saucer landing on the 50-yard-line, etc). <br />
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Look for this in the second or fourth quarter. Fox keeps changing their minds as to when it'll run. Laugh, put some Heinz ketchup on your tots, repeat. <br />
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<br />Unknownnoreply@blogger.com9tag:blogger.com,1999:blog-97434276325353406.post-1348244523285865842013-12-11T18:56:00.001-06:002013-12-11T18:57:32.038-06:00Things I’m thankful for<div class="MsoNormal">
I haven’t posted in a while, and lots of people – okay, my
daughter and <a href="http://thelintscreen.com/" target="_blank">Patrick Scullin</a> – have noticed.<o:p></o:p></div>
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So even though it’s not New Year’s, my New Year’s resolution
is to post more often. And even though it’s two weeks after Thanksgiving, my
first post in a while is going to be:<o:p></o:p></div>
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<b>What I’m Thankful For – the 100 Words Edition<o:p></o:p></b></div>
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1) I’m thankful for advertising people. They’re almost
always more interesting than non-advertising people.<o:p></o:p></div>
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2) I’m thankful for my clients. I’d have a beer with almost
all of them. In fact, I do have beers with almost all of them.<o:p></o:p></div>
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3) I’m thankful for <a href="http://www.youtube.com/watch?v=kOjNcZvwjxI" target="_blank">this</a>, because hopefully it will inspire
my girls.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
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4) I’m thankful I’m not homeless. If you’re not, try reading <a href="http://www.nytimes.com/projects/2013/invisible-child/#/?chapt=1" target="_blank">this</a>.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
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5) I’m thankful for the ongoing brilliance of the Lexus
December-to-Remember ads. That was a joke.<span style="mso-spacerun: yes;">
</span><o:p></o:p></div>
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6) I’m even thankful for the right-wing nut jobs that inexplicably
read this blog because hey, at least they’re reading.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
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Unknownnoreply@blogger.com8tag:blogger.com,1999:blog-97434276325353406.post-60338556954982309392013-08-09T15:18:00.001-05:002013-08-09T15:18:28.713-05:00An open letter to Maurice Levy<div class="separator" style="clear: both; text-align: center;">
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TO: Maurice Levy<br />
FR: 100 Words<br />
RE: The merger<br />
<br />
Sorry, I've been away shooting donkeys and preparing to shoot sports cars (yes, I have a weird job). And I know you've been wondering, "100 Words, what the hell do you think about the Publicis/Omnicom marriage?" <br />
<br />
Glad you asked, Maurice. Here's what I think it's <i>not</i> about: ideas. Because not one person has said so. Not you, not the press. Nobody. <br />
<br />
That's because it's not. It's about media-buying and big-data scale. You said so yourself.<br />
<br />
Which is odd, because the one currency agencies have left in this world, the one thing you <i>will</i> have left, is brilliant strategy and brilliant ideas. Storytelling is and shall be king. <br />
<br />
And there is no algorithm for that. <br />
<br />
PS: love the hair.Unknownnoreply@blogger.com23tag:blogger.com,1999:blog-97434276325353406.post-3392318131431427682013-06-11T19:00:00.000-05:002013-06-11T19:17:03.730-05:0014 reasons why the Miami Heat are loathsome<!--[if gte mso 9]><xml>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwPn8ZmZHVP-ctjzzKf_nWGWaFx7-Tko6ctZ6r-hAGZYVQkaYFdYhhxe9CjSLvYB5SMMpF83qOewxRJotlpQEZHqITvQL2bsFVXf8IFSUmbE2jwOSPEsUyIEVk71sarPQvyxU5CJRUW3M/s1600/Unknown.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwPn8ZmZHVP-ctjzzKf_nWGWaFx7-Tko6ctZ6r-hAGZYVQkaYFdYhhxe9CjSLvYB5SMMpF83qOewxRJotlpQEZHqITvQL2bsFVXf8IFSUmbE2jwOSPEsUyIEVk71sarPQvyxU5CJRUW3M/s1600/Unknown.jpeg" /></a></div>
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Last year, I posted about <a href="http://100wordsorless.blogspot.com/2012/05/10-reasons-why-i-hate-miami-heat.html"><span style="color: #0025e5;">10 reasons why I hate the Miami Heat</span></a>. Well,
I’ve been watching them in the playoffs the last couple of months, and I
have a few more to add.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
PS: yes, I’m recycling my own ideas. A lot of ad
people have made a career out of it. <i>Deal.</i><o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
1. The entire home crowd wears white. It’s like an
albino mime convention.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
2. The carnival-barker PA announcer. Chalmers hits
a 12-foot jumper in the first quarter of a January game against Cleveland, and
you’d think they’d just hit the Powerball. “MAAAAAAARIO CHALLLLLLLL-MERRRRRRS!
FROM DUWAYYYYYYYYNE WAAAAAADE!!” This goes on for 14 seconds after every score.<o:p></o:p></div>
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<br /></div>
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3. LeBron’s arrogance.<o:p></o:p></div>
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<br /></div>
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4. Wade’s arrogance.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
5. Spoelstra’s overbite.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
6. Bosh’s resemblance to Dino the Dinosaur from The
Flintstones.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
7. Miller's hair. Vince Van Patten called, he
wants his 'do back.<o:p></o:p><br />
<br />
8. <a href="http://www.youtube.com/watch?v=JrBR_KPWVtE&list=PL84B51FBBC0BA8DA6" target="_blank">The floppingest floppers in floppingdom.</a></div>
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<br /></div>
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9. Haslem letting his nasty saliva-dripping black
mouthpiece hang sideways out of his piehole after <i>every shot he makes</i>. </div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
10. Chris Anderson's tattoo. On his neck. That
reads FREE BIRD. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
11. Three-point bricklayer/future President of the
United States/whitest African-American in the NBA/ex-Dukie Shane Battier.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
12. Spoelstra is dating a Miami Heat cheerleader.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
13. In the autumn of his career, Dwyane Wade has
become <a href="http://www.youtube.com/watch?v=ZXJerAAn8oI" target="_blank">the dirtiest player in the NBA.</a><o:p></o:p></div>
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<br /></div>
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14. And <a href="http://www.youtube.com/watch?v=e9BqUBYaHlM"><span style="color: #002eda; text-decoration: none; text-underline: none;">this. Forever this. </span></a><o:p></o:p></div>
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<br /></div>
<!--EndFragment--><br />
<!--EndFragment--><br />
<!--EndFragment-->Unknownnoreply@blogger.com11tag:blogger.com,1999:blog-97434276325353406.post-29362111858851751652013-05-21T20:50:00.004-05:002013-05-21T22:39:14.000-05:00Peaks and valleys<!--[if gte mso 9]><xml>
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When I was at Leo Burnett, Bob Welke ran the creative
department for a time. Bob is a smart guy and taught me a lot, but one of the smartest notions he had was the Welke Wheel of Shit. (As opposed to the Wheel of Fortune.) Bob’s
theory was that every day in advertising is another spin of the wheel. One day it comes up gold; the next day it comes up shit. (Sorry for my language,
Doyle children). <o:p></o:p></div>
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It may not sound all that profound, but it’s kind of true
about the business. And in a strange
way, it’s kept me going a lot of times. Because
one really bad day tends to be followed by a good one. That's the capital T truth. <o:p></o:p></div>
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Yesterday we found out we retained Porsche. Later this week we hear about another big
pitch. And the wheel spins on. <o:p></o:p></div>
<!--EndFragment-->Unknownnoreply@blogger.com117tag:blogger.com,1999:blog-97434276325353406.post-36657065422685150382013-04-02T16:22:00.001-05:002013-04-02T16:22:22.419-05:00Arrogance
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I was right about Apple.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
When Steve Jobs died, I told anybody who would listen that
if they held Apple stock, sell it. If you
read the book ‘Steve Jobs’, you’d know he <i>was</i>
Apple. From big-picture strategy to the
shape of the on-off button on the iPhone.
You can’t replace that. <o:p></o:p></div>
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The latest Apple debacle is Tim Cook’s apology to China. “We
are aware that a lack of communications led to the perception that Apple is
arrogant. We express our sincere
apologies for any concerns this gave consumers.” <o:p></o:p></div>
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<br /></div>
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What? WHAT? <o:p></o:p></div>
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<br /></div>
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That sound you just heard was Steve Jobs spinning six feet under. <o:p></o:p></div>
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<br /></div>
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Apple <i>was</i>
arrogant, <i>should be</i> arrogant. People loved them for their arrogance. It made them great. <o:p></o:p></div>
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<br /></div>
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Which leads us to the secondary point: great brands are
unafraid to show their flaws. Apple
was. Now it’s trying to be all cuddly.
It’s trying to be Hallmark. <o:p></o:p></div>
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<br /></div>
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Sell Apple. Now. <o:p></o:p></div>
<!--EndFragment-->Unknownnoreply@blogger.com10tag:blogger.com,1999:blog-97434276325353406.post-62167113773152160752013-02-27T17:40:00.002-06:002013-02-27T17:43:06.278-06:00Of goats and shakes<iframe allowfullscreen="" frameborder="0" height="330" src="http://www.youtube.com/embed/fzbCl1v5lgQ" width="500"></iframe><br />
A couple of weeks ago it was the <a href="http://www.youtube.com/watch?v=Ka5pcqUOaA4">Harlem Shake</a> meme. This week it's <a href="http://www.youtube.com/watch?v=fzbCl1v5lgQ">popular songs sung by goats</a>, which is the funniest thing I've seen since the <a href="http://www.youtube.com/watch?v=0G2jMY3j3mM">Kristen Wig/Will Ferrell bit on the Golden Globes</a>.<br />
<br />
These are the things that unify us now. This is what connects us. Used to be songs. Or movies. Or TV shows.<br />
<br />
I don't know if that's good or bad. It just is. <br />
<br />
<br />
<br />Unknownnoreply@blogger.com7tag:blogger.com,1999:blog-97434276325353406.post-88382805194115269282013-02-04T08:44:00.000-06:002013-02-04T08:44:35.523-06:00The Decline of Western Civilization, Part 3*
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<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/DNWURTYwn3k" width="530"></iframe></div>
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Every year I want to turn to the non-advertising-industry
people at my Super Bowl party (which is all of them) and say something like this:</div>
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<o:p></o:p></div>
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<br /></div>
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“I’m sorry. On behalf of my profession, I’m sorry. Here it
is, the one day of the year when you’re actually <i>leaning forward </i>to watch the
commercials, <i>can’t wait</i> to watch them, and we give you old people making out,
talking babies, men in leather bustiers, and the fantasies of 40-year-old white
men who drive Hyundais. I’m <i>sorry</i>.” <o:p></o:p></div>
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I don’t say that, because they’d say “shut up, I’m trying to
watch the commercials”, but still.<o:p></o:p></div>
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<br /></div>
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Why do we do it? Does America want this? Have ad people forgotten how to make commercials? Has Facebook and Buzzfeed destroyed the creative process? </div>
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<br /></div>
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But one spot redeemed my profession. It’s so hard to do emotional storytelling
well. There are a million ways this
could have been ridiculous. But it
wasn’t. Perfect music, great shooting,
spot-on casting. Bravo to Budweiser’s
“Clydesdale Brotherhood.” This is how you do
it. <o:p></o:p></div>
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<br /></div>
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And guess what, ad people? It was #1 on USA Today’s Ad
Meter! America wants this stuff! Give it to them! Appeal to their better
angels! <i>You can do it! </i><o:p></o:p></div>
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<br /></div>
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*”The Decline of Western Civilization, Part 2: The Metal
Years” is an excellent hair-metal documentary. I’d suggest you check it out. <o:p></o:p></div>
<!--EndFragment-->Unknownnoreply@blogger.com12tag:blogger.com,1999:blog-97434276325353406.post-2262523039050897602012-12-06T08:45:00.000-06:002012-12-06T08:45:48.613-06:00The Future of Digital<a href="http://www.businessinsider.com/future-of-digital-slides-2012-11?op=1">Essential reading from Henry Blodget</a>. Highlights (because I know you people can only read 100 words:<br />
<br />
TV is hanging in there.<br />
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<o:p></o:p></div>
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Google now generates more revenue than all magazines and
newspapers combined.<o:p></o:p></div>
<div class="MsoNormal">
Social network usage now exceeds web portal usage (Yahoo,
etc.)<o:p></o:p></div>
<div class="MsoNormal">
Smartphone users spend more time on apps than the web.<o:p></o:p></div>
<div class="MsoNormal">
Mobile’s the thing but not the only thing. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Check it out <a href="http://www.businessinsider.com/future-of-digital-slides-2012-11?op=1">here</a>.</div>
<!--EndFragment--><br />
<br />
<br />Unknownnoreply@blogger.com4tag:blogger.com,1999:blog-97434276325353406.post-53614519791917571092012-10-27T13:58:00.000-05:002012-10-27T13:59:06.825-05:00Behold the awesome power of social media<!--[if gte mso 9]><xml>
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<iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="http://www.youtube.com/embed/faIFNkdq96U" width="560"></iframe></div>
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<br />
There’s a lot to be inspired by here:<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The power of social media to change the world – or at least
a kid’s world.<o:p></o:p></div>
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<br /></div>
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How much someone can make out of the materials at hand –
with nothing but inspiration.<o:p></o:p></div>
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<br /></div>
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How the internet can truly create a community – not isolate
us.<o:p></o:p></div>
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<br /></div>
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And how a kid refuses to be defeated by his
circumstances. <o:p></o:p></div>
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<br /></div>
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I’m 3 million views behind on this, but if you haven’t seen
it yet, this is Caine’s Arcade. <o:p></o:p></div>
<!--EndFragment-->Unknownnoreply@blogger.com4tag:blogger.com,1999:blog-97434276325353406.post-26558104713252925452012-10-23T18:09:00.001-05:002012-10-23T18:39:10.797-05:00Presentation<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKEgoIDTvVbxuIDiamsstj-oL0vkXZ3bEKxubxELmiSr0VJ9Xs6xneUWnsXCmg1IiT2DygJ0vOQQGQcV7pZgNDBj2JCNrtx3r6o16WK6_CWCmzewCpkkJUtRajWSBZVxdXhuFLJ1B0Hxo/s1600/images.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKEgoIDTvVbxuIDiamsstj-oL0vkXZ3bEKxubxELmiSr0VJ9Xs6xneUWnsXCmg1IiT2DygJ0vOQQGQcV7pZgNDBj2JCNrtx3r6o16WK6_CWCmzewCpkkJUtRajWSBZVxdXhuFLJ1B0Hxo/s1600/images.jpeg" /></a></div>
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Present like Mitt, kids, and you too can find yourself
within spitting distance of the highest office in the land (or at least sell an
ad):</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
1) Be concise.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
2) Make eye contact.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
3) Be confident in your story.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
4) Own the space around you.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
5) Behave as if you have the answer.</div>
<div class="MsoNormal">
<br /></div>
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6) Lie like a rug and distort who you are. *</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In the first debate, Mitt presented well, Barack didn’t, and
people bought the product. It changed
everything.</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Sometimes, as Jeff Tweedy sang, it’s just that simple. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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* This is not recommended in advertising. <i>Which is not to say it doesn’t work.<o:p></o:p></i></div>
<!--EndFragment-->Unknownnoreply@blogger.com5tag:blogger.com,1999:blog-97434276325353406.post-12073711273492334562012-08-30T11:07:00.002-05:002012-08-30T11:11:37.182-05:00How to come up with an idea<!--[if gte mso 9]><xml>
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<br />
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I just read a book my friend, the awesome <a href="http://catsdogswords.com/">Sherry Scharschmidt</a>, recommended. It’s called <a href="http://www.amazon.com/Steal-Like-Artist-Things-Creative/dp/0761169253/ref=sr_1_1?ie=UTF8&qid=1346341410&sr=8-1&keywords=books+on+stealing+ideas">‘Steal Like An Artist: 10 Things Nobody Told You About Being Creative.’ </a><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
One thing the book said to do is share your secrets. So here are mine for coming up with ideas. I
hope they help.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Concept in the morning, when your mind is still
uncluttered. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Go for a train ride. Motion stimulates ideas. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Open the Yellow Pages, if you can find one. Point your finger to a random page.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
When I was a junior copywriter starting at Leo Burnett, a
writer I really respected left the agency. I found a little Post-It note on his wall that said ‘Expect the Unexpected.’ I think that’s a good reminder when thinking
of ideas. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Finish the brief with "so ----- ----- ----- ." For example, let’s say the brief is "Cracklin’
Oat Bran is incredibly ugly-looking, yet somehow tastes great." So you come up with a TV spot that basically
finishes that thought with "so a lobster can empathize with Cracklin’ Oat
Bran’s plight." And you write a script
about a lobster talking about how misunderstood he is. A writer that worked for me had this idea,
and it was great. (The client hated it. Great strategy too.) <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
Throw away the brief and think what <i>you</i> would want to watch, or read, or click on.</div>
<br />
<div class="MsoNormal">
And finally: drink enough to be hung over the next day. That day, you’ll have a lot of ideas. I rarely do this and don’t <i>recommend</i> it, but
it never fails. I think it has something
to do with a lack of self-editing. This is not good for your health. But it’s good
for your ideas. </div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<!--EndFragment-->Unknownnoreply@blogger.com13tag:blogger.com,1999:blog-97434276325353406.post-31843003751648871642012-07-10T18:15:00.001-05:002012-07-10T18:22:57.715-05:006 advertising myths that need to die<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD662jFxdXGjIiCaidlUXZDdFy6QDF0bBAh5unwivyo9Lqzbw50V354HqcbzMMyvqgVEKEs5C5A5T4Hfit8_7uhPnVfeyU41aOPK-fMWSK5Y0Zb_VdF6ZOC6pAqW2xwW9vHGmCyaex9TQ/s1600/images.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD662jFxdXGjIiCaidlUXZDdFy6QDF0bBAh5unwivyo9Lqzbw50V354HqcbzMMyvqgVEKEs5C5A5T4Hfit8_7uhPnVfeyU41aOPK-fMWSK5Y0Zb_VdF6ZOC6pAqW2xwW9vHGmCyaex9TQ/s1600/images.jpeg" /></a></div>
As I’ve said many times, about 12 people in America (as well
as some right-wing nut jobs for some reason) read my marketing blog. So why do
I continue? Because when I don’t blog, those 12 people want to know why I
haven’t blogged. Which one reader did today. It’s a circle of the most vicious
kind.<br />
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
ANYWAY. I saw <a href="http://stratecutionstories.wordpress.com/2012/07/10/media-agnosticism-must-die-enter-the-media-specific-era/">a great article</a> today that my friend Michael Baer (whose <a href="http://stratecutionstories.wordpress.com/">Stratecution Stories blog</a> is
worth bookmarking) repurposed from my more handsome and more talented brother,
John Doyle (who also has <a href="http://johndoyle.posterous.com/">a worthy blog</a>.)
It said basically that the dictum that all campaigns must be media
agnostic is actually wrong, borderline crazy.
So it got me to thinking. What
other truths that advertising people like to say are actually not true? <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Feel free to use these in a meeting when somebody tries to
sound like a smartypants.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>The consumer is in
control. </i>No they’re not. If they were, your brand would look like Doritos
Super Bowl commercials. In which case, God help you. The fact is, you and your brand are in
control. You have to be. You just need to make sure consumers are allowed to play
in the sandbox. <o:p></o:p><br />
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;">TV is dead.</i> TV,
maybe. But film is alive and well. More
than ever, nothing galvanizes the masses like film. <o:p></o:p><br />
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;">Content is king.</i> Actually, content is more irrelevant than TV,
mainly because everyone’s making content.
<i>Compelling</i> content wears the crown.
<o:p></o:p><br />
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;">Be media agnostic with
your ideas</i>. Actually, don’t. See above.<br />
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;">We need a big idea.</i>
Actually, in the time you spent strategizing and thinking of the big idea, it’d
be better if you had 100 small ones, and got them out into the
marketplace. <o:p></o:p><br />
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;">In 5 years, it’s going
to be all about mobile.</i> Scratch that. That's actually true. <o:p></o:p></div>Unknownnoreply@blogger.com11tag:blogger.com,1999:blog-97434276325353406.post-1252966451830980622012-06-14T08:53:00.000-05:002012-06-14T08:53:30.972-05:00What Apple is up to is bigger than you think<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-vtAtkCfY-CkqR1ipKucQs0W5VZmGl3ZgT4VWf0MvL3P2CL5ykBKx5ZwoHaxmMw62BXLtK51YpmRbvd3x0Qz49PDg59gj0rfcPrY03v863O-3TQn29evY600Vpk79hqC72Xw6kTnfV84/s1600/Unknown.jpeg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="182" width="278" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-vtAtkCfY-CkqR1ipKucQs0W5VZmGl3ZgT4VWf0MvL3P2CL5ykBKx5ZwoHaxmMw62BXLtK51YpmRbvd3x0Qz49PDg59gj0rfcPrY03v863O-3TQn29evY600Vpk79hqC72Xw6kTnfV84/s400/Unknown.jpeg" /></a><br />
<br />
If you don't read <a href="http://lefsetz.com/wordpress/">The Lefsetz Letter</a>, I highly recommend you bookmark it. (It's in my blogroll.) It's a blog on the music business written by a somewhat bitter ex-industry guy. But he also writes about technology, and <a href="http://lefsetz.com/wordpress/index.php/archives/2012/06/12/wwdc-2/">one of his latest posts, about the latest Apple Worldwide Developer Conference</a>, is a keeper.<br />
<br />
The point is, Apple introduced a lot of new hardware, and that got all the media attention, but what they're doing with their ecosystem is the real story, and the one the media is missing. Everything syncing seamlessly and automatically across products. And if you're not in the Apple ecosystem, you're going to be on the outside looking in. <br />
<br />
It's a big deal. I'd buy Apple stock now, if it wasn't a bazillion dollars a share.Unknownnoreply@blogger.com4tag:blogger.com,1999:blog-97434276325353406.post-21124711637266575362012-06-12T16:19:00.000-05:002012-06-12T16:19:23.441-05:00From the 'why didn't anybody think of this before' file<iframe width="500" height="315" src="http://www.youtube.com/embed/eERpml3DpMs" frameborder="0" allowfullscreen></iframe><br />
10 mobile Mini stores. That are, hello, der, <i>Minis. </i> No showrooms, just cars that go around Paris and give people immediate test drives. <br />
<br />
It reminds me of what my old colleague Steffan Postaer used to say: search for the obvious. <br />
<br />
Cool music track on the case-study, too. <br />
<br />Unknownnoreply@blogger.com6tag:blogger.com,1999:blog-97434276325353406.post-4895207128331733432012-05-31T17:22:00.002-05:002012-05-31T17:22:53.194-05:0010 reasons why I hate the Miami Heat<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3axqnlcX17uViBfOmlyB-sb3xRlGN-PnRW6QMqJX_VuiYe_oqNC64M3WcwmkR0smGvXoeV9CxbolHb0Y38-edXYG28Za932cmgrPtqMtqQPKqhK_kureCc0W-bz2tbCeRNLGgPVrqEJU/s1600/images-1.jpeg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="201" width="251" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3axqnlcX17uViBfOmlyB-sb3xRlGN-PnRW6QMqJX_VuiYe_oqNC64M3WcwmkR0smGvXoeV9CxbolHb0Y38-edXYG28Za932cmgrPtqMtqQPKqhK_kureCc0W-bz2tbCeRNLGgPVrqEJU/s400/images-1.jpeg" /></a></div>The entire home crowd wears white. It’s like a Mormon mime convention. <br />
<br />
The carnival-barker PA announcer. Chalmers hits a 12-foot jumper in the first quarter and you’d thought Jordan just hit the buzzer-beater over Ehlo. “MAAAAAAARio CHALLLLLLLL-MERRRRRRS! ASSIST FROM DUWAYYYYYYYYNE WAAAAAADE!!” Goes on for 11 seconds after every score. <br />
<br />
<a href="http://www.youtube.com/watch?v=e9BqUBYaHlM">The preseason celebration/coronation</a> where they predicted 7 titles – BEFORE THEY’D EVEN PLAYED A GAME. <br />
<br />
Erik Spoelstra’s overbite.<br />
<br />
LeBron’s arrogance.<br />
<br />
Wade’s arrogance.<br />
<br />
Mike Miller’s hair. Yo, Vince Van Patten called, he wants his ‘do back. <br />
<br />
Udonis Haslem letting his nasty saliva-dripping black mouthpiece hang sideways out of his piehole after EVERY SHOT HE MAKES. Disgusting. <br />
<br />
Future president/poet laureate of the NBA/whitest African-American in the NBA/ex-Dukie Shane Battier.<br />
<br />
Did I mention <a href="http://www.youtube.com/watch?v=e9BqUBYaHlM">that preseason celebration/coronation?</a><br />
<br />
Yes, I know this post isn't about advertising. <i>Sue me.</i> My hatred of the Heat is all-consuming.Unknownnoreply@blogger.com6tag:blogger.com,1999:blog-97434276325353406.post-47627232290474221612012-05-25T12:40:00.001-05:002012-05-25T14:14:22.169-05:00The Effies<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8X_27LX9EqBzPT1IrVg0EPlieWnKlqERO8FVfw1xdEAX7PYw-o-Vh2ECtXGr5whvIhMiQOC5RR_KPJGA2PUoRWtsmVAzqvzbwRsme35ne-1DdsuIMDKuTlcrVm9CX8cJHoFf6dm3Qqg0/s1600/Unknown.gif" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="330" width="362" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8X_27LX9EqBzPT1IrVg0EPlieWnKlqERO8FVfw1xdEAX7PYw-o-Vh2ECtXGr5whvIhMiQOC5RR_KPJGA2PUoRWtsmVAzqvzbwRsme35ne-1DdsuIMDKuTlcrVm9CX8cJHoFf6dm3Qqg0/s400/Unknown.gif" /></a></div>I had a boss once tell me he had a great idea for an ad agency. It would do absolutely terrible work, would do whatever the client wanted, would plumb the very depths of creative loathsomeness, and have zero shame doing it, as long as it sold product. As long as it was effective. He had a name for the agency: Basement. <br />
<br />
There was a time when Basement would have cleaned up at the Effie Awards. But the Effies (short for 'effectiveness') have in recent years upped their game creatively. It's not enough for the work to be good at selling product. To win, the work has to actually be <i>good</i>. So the fact we just won one for our <a href="http://www.porscheeveryday.com">Porsche 911 "Everyday Magic" campaign</a> is a nice thing. <br />
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The picture is a little ambiguous, so let me just say: the Effie is silver-colored. It finished second to the Chrysler "Imported From Detroit" Eminem thing. Can't get too upset about that. <br />
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And by the way, if anyone tries to steal the Basement concept, my lawyers will be on you faster than you can spit. <br />
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<br />Unknownnoreply@blogger.com4tag:blogger.com,1999:blog-97434276325353406.post-18569537492849445222012-04-24T17:01:00.000-05:002012-04-24T17:03:01.947-05:00Nike Free Face App<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7HgJ8rUrQdOdWBdHbQ6p2YaiRiwkqmS__Ra3PROOpbnYC1dBGO6G5-6H_kvXPMOsgG9HUt2OymwJQNB3bGEFxAr97VRruEt3IsE18jfDUpyLRAJd6YpiB7PH_86RWuK-zsOFievCBnVg/s1600/Screen+Shot+2012-04-24+at+4.57.45+PM.png" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="251" width="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7HgJ8rUrQdOdWBdHbQ6p2YaiRiwkqmS__Ra3PROOpbnYC1dBGO6G5-6H_kvXPMOsgG9HUt2OymwJQNB3bGEFxAr97VRruEt3IsE18jfDUpyLRAJd6YpiB7PH_86RWuK-zsOFievCBnVg/s400/Screen+Shot+2012-04-24+at+4.57.45+PM.png" /></a></div><br />
<a href="http://nike.jp/nikefree/freeface/">A really cool web application </a>that lets you bend, twist and shape a Nike Free sole by the power of your face. And make beyond-ridiculous videos to share. The latest facial-recognition technology begets a good ol' product demo. Sweet.Unknownnoreply@blogger.com6tag:blogger.com,1999:blog-97434276325353406.post-1760130059244699822012-04-17T17:46:00.001-05:002012-04-24T17:05:00.679-05:00Awards<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfWQQjPP-uRvMSn8DWd8-3UCXbIuvNZ_aqsmzf6cAwdwdiEMQ1h34epOb6FBPNHC6QSJmKSwXVeeKO_67Y_ex2OmneeqrHetA8De98FZbD1XVm-QXAP1LDa3WrsT3PpxwDwDLiHKnj_WA/s1600/405030_10151472236024386_650954385_9013553_12886630_n-292x300.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="300" width="292" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfWQQjPP-uRvMSn8DWd8-3UCXbIuvNZ_aqsmzf6cAwdwdiEMQ1h34epOb6FBPNHC6QSJmKSwXVeeKO_67Y_ex2OmneeqrHetA8De98FZbD1XVm-QXAP1LDa3WrsT3PpxwDwDLiHKnj_WA/s400/405030_10151472236024386_650954385_9013553_12886630_n-292x300.jpg" /></a></div>The attached picture is of 17 One Show pencils that my friend <a href="http://www.tomlichtenheld.com/">Tom Lichtenheld</a> is throwing out. <br />
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What you do with awards says a lot about you. If they sit on your shelf, it says you’re desperately insecure and want visitors to know you’re a creative genius. If you use them as a doorstop, it says you want people to notice them but to also think they’re not that important to you. If you throw them away like Tom, it says you’re a super-successful children’s book author and you don’t need to monkey around with ad awards anymore. <br />
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In a business that changes in fundamental ways every day, it strikes me in this awards season that awards are kind of anachronistic. Sure they’re a bar of sorts and I’m happy to win them, like the Webby I just won for my <a href="http://www.porscheeveryday.com">Porsche Everyday site</a> (cough cough). But I think there should be one awards show, and it should award the agency that is best negotiating this brave new world of advertising. And be done with it.<br />
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Maybe I’ll start one. Call them the Gary Awards. The first winner would probably be<a href="http://www.droga5.com"> Droga 5.</a><br />
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By the way, I’ve thrown out all my awards too. Not 17 pencils like Tom, unfortunately.Unknownnoreply@blogger.com5tag:blogger.com,1999:blog-97434276325353406.post-72241135852550437212012-04-09T12:46:00.005-05:002012-04-09T12:55:38.740-05:00Dan Wieden on the future of television<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiReGE60kDECDGDSIO-SFF__Ft7lSGVbGKIx5JTDSq5az48_0dIFVI55rW6awG1Q-W-afFrI7h-hDz7MlJvwRfPJKyllmjBoicSqw8nbYuv8My9ayg07Or0qWoFWJYFAlT_cLRgYnwAT_U/s1600/Screen+Shot+2012-04-09+at+12.53.37+PM.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 230px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiReGE60kDECDGDSIO-SFF__Ft7lSGVbGKIx5JTDSq5az48_0dIFVI55rW6awG1Q-W-afFrI7h-hDz7MlJvwRfPJKyllmjBoicSqw8nbYuv8My9ayg07Or0qWoFWJYFAlT_cLRgYnwAT_U/s400/Screen+Shot+2012-04-09+at+12.53.37+PM.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5729461079039098146" /></a><br />Apparently, it has one. <br /><br />I especially like how he calls TV an 'interactive campfire.'<br /><br />Click <a href="http://www.itsnicethat.com/articles/dan-wieden">here</a> for a cool interview with a cool dude.Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-97434276325353406.post-78681249897244561932012-03-15T22:00:00.003-05:002012-03-15T22:02:08.622-05:00What I learned at school<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5rRLq2QvwF6ipfp0GJmTx2N6uNueYC_OphPZGpvfB7l1hyXaGdFq_jsEv_WggnzR46_-8au9sFOkG0B0XpQtIBobZOUp9g0IAw2dujB3yp9I1r3wYjpTmwccKHt5zuXNsrdUam0n981w/s1600/photo.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5rRLq2QvwF6ipfp0GJmTx2N6uNueYC_OphPZGpvfB7l1hyXaGdFq_jsEv_WggnzR46_-8au9sFOkG0B0XpQtIBobZOUp9g0IAw2dujB3yp9I1r3wYjpTmwccKHt5zuXNsrdUam0n981w/s400/photo.JPG" border="0" alt=""id="BLOGGER_PHOTO_ID_5720324653376548786" /></a><br />I have somehow ended up with a lot of friends that are professors at universities. Even more puzzlingly, they want me to come down and talk to their students about advertising, or judge their work. I’m happy to, because I enjoy it, and when they kick me out of this business I’d like to teach on campus. So the last couple of weeks, I’ve guest-lectured at University of Michigan, Indiana University (my alma mater), and University of Illinois (its Quad, seen above).<br /><br />I hope the students learned something from me. But here are a few things I learned from them. <br /><br />1. Students show up early for class these days. Don’t ask me why. 10 minutes before class starts, they’re in their seats. It makes no sense.<br />2. Most students don’t fall asleep in my classes. But some do. OK, one did. <br />3. They believe me when I tell them that it’s the best possible time to be getting into this business, because they’ve been living and breathing digital and social media all their lives, while people roughly my age– most of the people running the industry – are still trying to figure it out. I’m glad they believe me, because it’s true. <br />4. One student asked me about the hardest part of my job. I told them it’s coming up with ideas, and having them killed. Good clients recognize both are incredibly difficult, and respect the work accordingly. <br />5. In one big lecture hall I sat in on in the back after my class, ¾ of the kids were on Facebook and Twitter while their teacher taught. It’s sad and shameful on a lot of levels.<br />6. All of the teachers I assisted – Bonnie Layton at IU, Tim O’Day at Michigan, and Peter “Jesus of Cool” Sheldon at Illinois – are vastly smarter, more engaged and more passionate than most teachers I ever had. Kids, you’re lucky. <br />7. Students today are as inquisitive, energetic and open as ever. If not more so. I love being around them.Unknownnoreply@blogger.com6tag:blogger.com,1999:blog-97434276325353406.post-82224757580275515952012-03-02T20:23:00.005-06:002012-03-02T20:32:20.576-06:00How long should a web video be?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZiOecXkuWl8BVWplluegfOoTFxJV8bTlGgxMgx_esnYNXCCXG4Sx-L8O86uz2n4ZeznDcTIiIsBFbRpMjaKpRgfr00g4iurqzvyDcv-xhASHZJlqO8Lo2d2qGwmEShJ0zt8AYB9n8snY/s1600/Baby+Eating+Puppy.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 301px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZiOecXkuWl8BVWplluegfOoTFxJV8bTlGgxMgx_esnYNXCCXG4Sx-L8O86uz2n4ZeznDcTIiIsBFbRpMjaKpRgfr00g4iurqzvyDcv-xhASHZJlqO8Lo2d2qGwmEShJ0zt8AYB9n8snY/s400/Baby+Eating+Puppy.JPG" border="0" alt=""id="BLOGGER_PHOTO_ID_5715492509680664162" /></a><br />More than one minute. Less than six. FACT. <br /><br />From my friends at the excellent content production house, <a href="http://divisionoflabor.com/">Division of Labor</a>.<br /><br />Read the article <a href="http://divisionoflabor.com/blog/how-long-should-a-viral-video-be/">here</a>, mofos.<br /><br />PS why the picture of the baby eating the dog's foot? Because for some, I knew this wouldn't be the most interesting post in the world.Unknownnoreply@blogger.com11tag:blogger.com,1999:blog-97434276325353406.post-44122836744716253402012-02-06T21:25:00.005-06:002012-02-06T21:32:08.634-06:00Deep thoughts in a sea of groin kicks: Super Bowl 2012<iframe width="560" height="315" src="http://www.youtube.com/embed/_PE5V4Uzobc" frameborder="0" allowfullscreen></iframe><br /><br />I loved the Clint ad. I loved that it had bigger things on its mind. I love how people are talking about what it means. Was it a political statement? Was it an Obama ad? Does the nation need a rallying cry during the Super Bowl? <br /><br />I loved the halftime in America theme, at halftime. Best marriage of concept and content ever.<br /><br />The Clint ad has talk value. The Betty White ad won’t last beyond the 24-hour news cycle.<br /><br />I loved how epic it was. Super Bowl ads need to start being more epicly awesome. Like the Clint ad, like the Eminem Chrysler ad, like this one from a few years ago. <br /><br />When your competition is groin kicks and monkeys, this is what you do:<br /><br /><iframe width="420" height="315" src="http://www.youtube.com/embed/fmO8ExjEbqA" frameborder="0" allowfullscreen></iframe>Unknownnoreply@blogger.com6