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Celery: the loud 'n proud veggie!

Thus ends the mini-series of 100 Words postings suggested by my friend Pat Scullin of the great Ames Scullin O’Haire agency in Atlanta, Georgia. Pat’s final and perhaps most provocative topic: Celery…the loud ‘n proud veggie!

Hmmm…not sure what to do with that.

I’ll just say this: if you students out there are putting together a portfolio, or even if you’re a vet bolstering your portfolio with spec ads (never a bad idea), try doing a campaign on celery.

I’m always a lot more impressed with book ads about difficult products (insurance, toilet paper, prostate pills) than I am by ads about easy products (Amnesty International, beer, 4-hour erection pills
.) Good ads for hard products = Gary Doyle’s respect.

So kids (and old guys who are kids at heart), make a killer campaign about celery.

Super Bowl ads – worth the $3 mil or not?

No.

Maybe if your product message involves somebody getting kicked in the crotch or lighting farts on fire.

But even then…no.