Friday, June 13, 2008

Top 8 Things I've Learned Making a Viral


Sorry, branded utility.

1. Nobody knows anything. Everything’s changing too fast.

2. Do it quickly. Everything’s changing too fast.

3. Make it useful.

4. Don’t think you know how to ride a unicycle just because you’ve mastered the bike.

5. Ask the young-uns what to do.

6. Make sure someone who knows their way around these things lays down the ground rules early on. And bitch-slaps those that don’t fall in line.

7. If the making-of documentary of ours was scored by Journey, the predominant song would NOT be ‘Lovin’, Touchin’, Squeezin'." It MIGHT be "Don’t Stop Believin’."

8. The sun will come up tomorrow.