The Frozen Snowball Theory

Boston Red Sox reliever Bill ‘Spaceman’ Lee, when questioned by reporters about whatever big game was upcoming, had a theory.

The Frozen Snowball Theory.

"In six million years,” he said, “the earth will have condensed into a tiny snowball, hurling through infinite space. And when that happens, nobody will care who won the Yankees game."

Spaceman had a point.

We get caught up in our ads, our jobs, our careers. We have to.

But The Frozen Snowball Theory reminds us all this will pass.

So along the way, have a good time, be compassionate, and as Warren Zevon said, enjoy every sandwich.

Merry Christmas.

Crispin...Nike...Motivation...Meh.

Okay. It's thankless. Admittedly. It's Nike. You're following Wieden. And a whole lot of people are looking for you to jump the shark anyway.

But the first spot for Nike by Crispin is still a shoulder-shrug. A well-produced, kind-of entertaining, intermittently coherent, God-that-must-have-been-expensive shoulder-shrug.

The problems start with the idea, which is: motivation. To which I say, meh. Crispin has had some breathtaking insights -- the VW Passat ego emissions work comes to mind -- but the planning department wasn't all there for this one.

Plus, Wieden did a REALLY GOOD spot on motivation a few years back, the one where the boy rubbed the steak blood on the soccer ball which forced him to outrun the dogs chasing him.

I love Crispin. I wouldn't bet against them, especially on a piece of business like Nike.

Still: meh.